The best part of the Web is that unlike retail or newspapers or direct mail etc, you can test new ideas super fast / cheap / easy. You don't have to move concrete or reshoot an ad or anything. In a few hours we can almost totally redo big parts of our site.
Of course, the corollary is that the worst part of the Web is that unlike retail or newspapers or direct mail, etc., you can test new ideas super fast / cheap / easy.
Got an idea? lets throw it up and see what happens. It is tough to stay focused, stay disciplined, measure and learn from it. Especially when you need something fixed NOW.
Having worked with companies online since, um, 1993 (oooof), I believe one of the the dirty secrets of the Web is most companies don't test ad positions, navigation, images, etc. It is "set it and forget it!!!"
We are seeing good to great conversions from our new landing page.
All comments welcome and appreciated!