dust settles

We have been at this for about two months now - "at this" meaning running our site on a daily basis - tending the garden - adding content, watching how people use the site.

It is a daunting task. We are trying to help people work through a very difficult time in their lives. There is much pressure to "get it right." We are a startup, which is code for "expenses exceed revenue." There is much pressure in that as well.

I know the common perception of an Internet startup (what phrase is more stereotyped than that?) is 4 twenty-year olds that code all night and somehow develop the new new thing.

That is undoubtedly true somewhere in the US, and it may be the way things should be. I do know that that is not the case with us. I don’t know if we are wiser, but we are definitely older.