Friday, December 21, 2007

tried, failed, moved on

We are stumbling along in the care and feeding of our new site. If you were to compare our current efforts to say, that of riding a bike, i believe we are at the "aching-to-be-cool-but-definitely-not-ready-to-pop-off-the- training-wheels" stage.

Things are still a little, um, "fragile." (are things ever not fragile in a small company? I suspect not)

My favorite thing about a new company is that you can approach things in a totally new way without fear (or knowledge). For example, at Bankrate, my old gig, weekend traffic was always terrible. Had been for years. So calling a meeting to discuss weekend traffic driving ideas would elicit groans from all. "Tried, failed, moved on....." would have been the joint refrain. (We always met anyway, but never without complaints).

Here there are no biases and few preconceived notions - and almost no bad habits. (no really good habits either, but that is separate)

You want to have a meeting to discuss pitching ads to Big Agency X? No problem. Develop marketing ideas? On it!

Fresh starts can be good - for all.

1 comment:

Eric Rosenkoetter said...

Cotter, congratulations on your new site. There's both a lack of information and a fair amount of misinformation out there regarding domestic relations matters. Your writers are doing a great job of educating folks and raising public awareness of the many issues involved in divorce. Of the many sites I've visited, yours promises to be the "premier" site on the topic.