Friday, October 24, 2008

The Sushi Nazi(s)

I'll show my country-bumpkin ways by howling at this article in the WSJ today - Sushi Bullies.

My favorite part, this series of quotes

Geri-Ayn Gaul had her first encounter with a raw-fish autocrat in August at Ino, in San Francisco. First, she tried to add some soy sauce to her seaweed salad. Big mistake. Chef Noboru Inoue scolded her, she says, telling her, "No, no, no. No soy sauce!" Then, she had the temerity to scrape some wasabi off a piece of sushi, because she doesn't like spicy food. The chef's response, she says: "'No. It needs the wasabi.'" She obeyed, and choked down the fish.

"I was so nervous, I spilled my miso soup," says Ms. Gaul, whose meal for two, with no alcohol, cost $75 -- before tip.

So, let me get this straight. You Geri-Ayn are the customer. You know you don't like wasabi. Yet because you are "ordered" to do so by the chef, you choke it down and pay $75 for the privilege?

Is it just me, or is this some version of "the chef has no clothes?" I understand that the chef is an expert and we should possibly defer to them, but at all times and in all ways? This is silly.

Would you buy - and wear - something you hate just because the designer told you to? Would you buy an ugly house because the architect said to?

This is 100% about being in the club, the hazing is the price you pay to get into the fraternity. It has nothing to do with food, everything to do with feeling like you belong.

Which is ok. I may have to go next time I'm in California. I like to belong too!

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