Do Publisher's Care What Ads They Run?

Caveat Emptor!

In my opinion, this is the rule most publishers live by. If an ad seems dicey or silly (or a total rip-off), hey, buyer beware, baby!

Take the IQ ads you see everywhere these days -

Avg Sooners Fan’s IQ=114
Are You Smarter Than The Oklahoma
Sooners Fan? Take The IQ Quiz Now!

Or this one

Brett Farve's IQ = 136
Are you Smarter than Brett? Take the IQ Quiz Now!
www.NFL-IQ-Quizes.com

Are we to believe that Brett took this IQ test? And then agreed to let his IQ be published? And he, in-turn, somehow endorses or quasi-endorses this service, which in return for telling you your IQ, charges you over $9/mo ongoing on T-mobile for "trivia services"?

I doubt it.

Yet these are all over Sports Illustrated's Website.

I am a sport's fan, love SI and have noticed the ads - are you telling me they haven't?

I think that taking the money and turning your head is a short-term win. I assume big brands like Sports Illustrated fiqure times are hard and they can weather the storm..... (other sites have these ads too,including arch-rival ESPN.com)

I would try harder I think.

Emails to IQ Quizes and SI were not answered.